Advisert - Preprinted advertising delivered to the newspaper for distribution.

Assignment - A story a reporter is detailed to cover.

Associated Press Style - The standard reference source for reporters and editors on word usage, libel, numbers, titles, capitalization, and commonly used words.

Back Issue - Any paper that is more than one day past publication.

Balloon - A device borrowed from a comic strip which makes the words of a person in the picture appear to be coming directly from his mouth.

Banner - A headline in large letters running across the entire width of the first page.

Beat - A reporter's regular routine for covering news sources.

Blanket - A rubber-surfaced sheet clamped around the cylinder of the press, which transfers the image from plate to paper.

Body Copy - Description of items - text in an ad.

Bold Face - A heavy or dark type.

Broadsheet Newspaper - A "standard" or large-sized newspaper. The measurements of broadsheet newspapers vary.

Budget - The lineup of news stories scheduled for the next day's newspaper.

Bundle Topper - A computer print-out that is placed on the top of a bundle of newspapers.

Byline - The name of the writer printed at the top of a story.

Caption - A title or explanatory phrase accompanying a picture. The larger type over a cutline.

Carrier - A person who delivers the newspaper to subscribers.

Churn - Refers to customers starting and stopping several times a year.

Circulation - The total number of copies of the newspaper distributed in one day.

Clip Art - A variety of art provided to newspapers on a subscription basis, for use in ads.

Classified Advertising - Advertising space usually purchased in small amounts by the public and published, by categories, in its own section of the newspaper.

Cold Call - To introduce yourself and your newspaper to new prospects without an appointment.

Collect Run - A press run where one newspaper is produced with each revolution of the press.

Color - To add color to an ad to command attention and influence buying decisions.

Color Key - The negatives for the full color photo are made positive and put together to check to see if the colors match the original photo.

Color Scanner - An electronic device used in the making of color separations.

Column - The arrangement of horizontal lines of type in a news story; also, an article appearing regularly, written by a particular writer or "columnist."

Column Inch - Space measurement - one column wide by one inch deep.

Co-op Advertising - Advertising which is billed to advertiser and vendor to be paid in a shared fashion.

Copy - All material for publication, whether written stories or pictures.

Copy Editor - A newspaper worker who corrects or edits copy written by a reporter and writes headlines.

Copyright - An author's exclusive right of property for his works.

Cover - To gather information and get facts for a story.

Credit line - A line giving the source of a picture.

Crop - To eliminate portions of copy or photos by reducing the size.

Cut - To shorten newspaper copy; also means a newspaper photograph.

Cutline - The information below a picture which describes it.

Dateline - The line at the beginning of a story giving the place and date of the reported incident.

Deadline - A time at which all copy for an edition must be submitted.

Dealer - An account that handles newspapers on a wholesale basis.

Display Advertising - Large, frequently illustrated advertisements usually purchased by retail stores, manufacturers, service companies; advertising other than classifieds.

Distribution Dock - The area off the mailroom where all the delivery trucks are loaded.

Double Truck - Two facing pages used for a single, unbroken advertisement. Also called a two page spread.

Draw - The number of papers received by a carrier or single copy account.

Dummy - A diagram or layout of a newspaper page, showing the placement of stories, headlines, pictures, and advertisements.

Ear - Either corner at the top of the front page (sometimes used for weather news or to call attention to a special feature).

Edition - The issue for one press run: home edition, state edition, final home edition, extra.

Editor - A person who directs the editorial policies; or a person who decides what news will go in the paper and where it will appear.

Editorial - An article expressing the opinion of the newspaper or writer regarding a certain subject.

Feature - A story in which the interest lies in some factor other than the news value. Usually to entertain, it might be a story of a lost child or a grandparent with an unusual hobby, etc.

Filler - Short news or information items used to fill small spaces in the news columns.

First Amendment - The first article of the Bill of Rights, granting freedom of religion, speech, press, assembly, and petition.

Five W's - Who, what, when, where why ( sometimes "H" for how); the major questions answered in the lead of a well-written news story.

Flag - The newspaper's name on page one.

Folio - The number(s) of the page.

Follow-up - A story that adds more information to a story already printed.

Font - A complete assortment of type of one size and face.

4-color - When a color photo is needed a slide is separated into basic colors, red, yellow, blue, and black.

Frequency - An ad that runs more than once.

Frequency of Delivery - (FOD) The number of days a subscription runs.

Gutter - The margin between facing pages where the fold lies.

HTML - Hypertext Markup Language (for websites).

Hard news - Factual news stories without opinion.

Headline - An explanatory title over a newspaper article summarizing the main point for the reader.

Home Page - The introductory page of a Web site.

Inserts - Advertisements that are printed apart from the regular press run, usually an independent printer, then "inserted" among the regular newspapers.

Inverted pyramid - A method of writing by placing parts of the story in descending order of importance.

Jump - To continue a story from one page to another.

Justify - To space out a line of type so that each line fits flush to the margin.

Kill - To strike out copy or take out type not to be printed.

Layout - The organization of all elements of an ad or page in space.

Lead - The first few sentences or the first paragraph of a news story, containing the summary or the introduction to the story.

Leading - The amount of space between lines.

Libel - Publication of material unjustly injurious to someone's reputation.

Logotype (logo) - A design bearing the name or trademark of a company or business.

Mailroom - Department in the newspaper that processes the printed papers to be delivered to the carriers and single copy outlets. Inserts all ads.

Make-up - Arrangement of stories, headlines and pictures into columns in preparation for printing.

Managing Editor - The editor who directs the daily gathering, writing and editing of news and the placement of news in the paper.

Masthead - The matter printed in every issue of a newspaper or journal, stating the title, ownership, management, subscription and other non-news features.

Morgue - An area in the building where back issues of the newspaper are kept.

National Advertising - Ads placed by agencies for clients featuring information of national or regional interest.

Negative - A photographic image in which the values of the original copy are reversed, so that the dark areas appear light and vice versa.

Newsprint - The uncoated, machine-finished paper on which newspapers are printed.

Newsstand - A single copy account that sells the papers over the counter.

NIE - Newspapers in Education. Program that brings papers into the classroom.

Obituary (Obit) - A biography of a deceased person printed in the newspaper shortly after the death is announced.

Offset - A printing method in which the plate transfers the image to be printed onto an intermediate surface called a "Blanket," which then comes in contact with the paper.

On-time Start - Having the press start exactly on or before the specific time designated.

Pagination - The computerized process by which a newspaper is laid out, or paged.

Plagiarism - Passing off as one's own the ideas and words of another.

Plate - An aluminum sheet that the negative is transferred to so that it can be run on the press.

Press Run - Total number of copies printed.

Process Colors - Process of red, yellow, and blue inks used separately or mixed in various combinations.

Proof - A page on which newly set copy is reproduced to make possible the correction of errors.

Proofreader - One who reads proof pages and marks errors for corrections.

Publisher - The chief executive and often the owner of the newspaper.

Put the Paper to Bed - When the paper heads to press and newsroom has signed off on all pages.

Quarterfold - Taking the standard size of the newspaper and folding into quarters, usually stitched and trimmed. Example: TV Guide.

Rack - A metal stand from which newspapers are sold. These are placed in front of businesses, on the street corners, etc.

Rack Card - The 11x17 card placed at the bottom of the newspaper racks as a promotional tool to draw attention to the rack and create and impulse newspaper.

Rate Card - The official schedule of space or time costs and related information as provided by the media.

Reels - Where the rolls of paper are mounted while running on the press.

Register Marks - Cross-hairs generally used to register one negative to the other for color alignment.

Returns - The papers that are unsold from a single copy rack or newsstand.

Review - An account of an artistic event which offers a critical evaluation, the opinion of the writer.

Rewrite - (1) write a story again to improve it; (2) alter a story that appeared somewhere else; (3) or write a story from facts called in by a reporter.

Roll-end - What is left of a roll of paper when the press has completed its run.

R.O.P. - Run-of-Paper - denotes advertising that appears within the newspaper itself.

Single Copy - Sales of newspapers from a newsstand or rack. Papers that are sold one at a time.

Source - The supplier of information, such as a person, book, survey, etc.

Spoils - Papers that are ruined during printing and during the packaging process.

Straight Run - A press run where two newspapers are produced with each revolution of the press.

Syndicated features - Material such as comics, advice columns, etc., supplied nationally to newspapers by news syndicates.

Syndicate - Association which buys and sells stories, features, columns, editorials, and other materials for newspaper use.

Tabloid - Taking the standard size of the newspaper and folding into half, usually stitched or stapled and trimmed.

Tearsheets - The page of the newspaper on which an ad or article appeared, torn from the entire paper and sent to the advertiser as proof of publication.

T.M.C. - Total Market Coverage - shopping publication that goes to non-subscribers on Wednesdays.

Transient Advertising - Classified advertising without an ongoing contract; generally consumer advertising and not business.

Truck Manifest - The report that lists each drop point for bundles of papers and the number of papers a trucker is to deliver.

Tube - A plastic receptacle with an open end for a carrier to deliver the paper.

Typo - Short for "typographical error," a mistake made during the production of a story.

Vac Pac - The program available for a subscriber going on vacation. Issues are saved and delivered when customer returns.

Vacation Donation - The program available for a subscriber going on vacation to stop their paper delivery, but deliver the equivalent monies to NIE program for the purchase of newspapers to be used in the classroom.

Web (Press) - The term used for the paper that is woven through the press.

Wire services - News-gathering agencies such as AP and UPI which gather and distribute news to subscribing newspapers.